Casks, configured.
One cask. One strength. One outturn. The arithmetic runs in front of the buyer instead of in an email after them.
What it is
A storefront for casks, under your brand, on your domain, fed from the stock list you already keep.
The buyer picks a cask and chooses the bottling strength. The bottle count moves. The cost per bottle moves with it. Their label appears on the bottle. They send a priced enquiry with every choice already in it.
Between a cask in a warehouse and a buyer who wants it there are usually two or three people relaying half an answer by email. This removes the relay. The buyer sees the cask directly.
How it works
Your list is read, not retyped. A cloud spreadsheet is read live. A scheduled report from your stock system arrives by email or into a folder and is read on arrival. A file can be uploaded as a fallback, and the page says when it was.
The columns are learned once. The first time, it guesses what each column is and shows you the guess. You correct it in a tap. It remembers. Every arrival after that is automatic.
What is shown is current. Every row carries the time it arrived, and the page says stock as of at the top. A cask that leaves your list leaves the page. A feed that stops is noticed, and you are told.
The arithmetic is done once, in the database, and printed. Bottles at each strength, cost per bottle, cost per case. No figure is invented: a cask already below the chosen strength says so instead of pretending.
The label cannot be wrong. Age in completed years, strength, volume and cask number are inserted from the record, never typed. A label editor that lets someone type an age is a labelling offence waiting to happen, so this one does not.
Who it is for
An independent bottler. Casks to private buyers under your own label. The five questions every buyer asks, answered before they ask them — and their label on the bottle before they commit.
A cask broker. Your whole book, current, with the gauge date on every row. Serious buyers after 2025 want to see the working. This shows it.
A distillery with a cask programme. A programme page that is entirely yours, with the outturn done for the buyer and nothing of ours on it.
A distributor or importer. Every supplier’s casks on one page, current from each supplier’s own feed, at your price. You decide what is shown, what is held, what is hidden. Your customers see the cask directly instead of through two inboxes, and your people spend their time on the deal rather than the arithmetic.
A merchant with a private-bottling offer. A few curated casks, on a page that sits beside your shop rather than replacing it.
A club or syndicate. A configured link the members can pass round: look at this at 46%.
A corporate-gifting programme. The bottle, the label and the box, seen before anyone commits. This is the one that is running.
What it does not do
It does not value your casks, hold your stock, or speak to your warehouse. It does not take payment; a cask is a conversation and this starts it well. It does not describe a cask as an investment, and it will not let a page built on it do so either. It sells the casks you choose to sell, to people who understand what they are buying.
Status
In development. One programme live. Twenty casks, one supplier, one channel. Nothing else yet.
Early access
Taking early-access conversations now.