Casks, configured.
One cask. One strength. One outturn. The arithmetic runs in front of the buyer instead of in an email after them.
What it is
A storefront for casks on your own domain, under your own brand. Each seller runs on their own database, so no other seller’s stock is in yours and no platform name appears anywhere on the page. It is fed from the stock list you already keep, so once it is set up you do nothing and the page stays current.
How stock arrives
Stock reaches the page three ways: a Google Sheet you share, a file you upload, or a signed webhook from your own system. You choose one at setup, and from then on the page updates itself.
The first time stock arrives, a mapper reads your own column names and shows its guess for each one, with a confidence and the reason it guessed. You correct anything it got wrong, and it remembers the answer for that source, so later arrivals need no correcting.
A column that names a buyer, a reservation, or a sales contact is refused before mapping begins. The product holds casks and not the people who buy them.
What the buyer sees
The storefront runs without a line of JavaScript. Every control is a link, every cask opens at its own address, and the enquiry form is three fields.
The buyer picks a cask and a bottling strength, and the bottles, the cases, and the gain at that strength are computed from the cask record as they choose. Nothing is typed in. The label is computed the same way: the age in completed years, the strength, the volume, and the cask number all come from the cask, so the age printed on the label cannot disagree with the age on file.
The storefront is built in eight languages. English is live and Vietnamese is in review.
See the outturn move
The lever the buyer holds. Pick a bottling strength; the outturn is computed from the cask’s own gauge, the same figure the enquiry and the label use.
At 46%, this cask bottles 386 bottles.
Lower the strength, add water, get more bottles — the trade-off a seller weighs on every cask.
Illustrative, on a fictional cask — Glen Ardoch GA-2011-0417, cask strength 56.8%. Your casks are computed live from their own gauges.
What we count
Visits are counted on the server. There are no cookies, no third-party trackers, and nothing that identifies a buyer.
Who it is for
An independent bottler. Casks to private buyers under your own label. The five questions every buyer asks, answered before they ask them, and their label on the bottle before they commit.
A cask broker. Your whole book, current, with the gauge date on every row. Serious buyers after 2025 want to see the working. This shows it.
A distillery with a cask programme. A programme page that is entirely yours, with the outturn done for the buyer and nothing of ours on it.
A distributor or importer. Every supplier’s casks on one page, current from each supplier’s own feed, at your price. You decide what is shown, what is held, what is hidden. Your customers see the cask directly instead of through two inboxes, and your people spend their time on the deal rather than the arithmetic.
A merchant with a private-bottling offer. A few curated casks, on a page that sits beside your shop rather than replacing it.
A club or syndicate. A configured link the members can pass round: look at this at 46%.
A corporate-gifting programme. The bottle, the label and the box, seen before anyone commits. This is the one that is running.
What it does not do
It does not value your casks, hold your stock, or speak to your warehouse. It does not take payment; a cask is a conversation and this starts it well. It does not describe a cask as an investment, and it will not let a page built on it do so either. It sells the casks you choose to sell, to people who understand what they are buying.
Status
In development. One programme live. Twenty casks, one supplier, one channel. Nothing else yet.
Early access
Taking early-access conversations now.